Be NICE – help change the world of fashion
Today, the latest venture by Nordic Fashion Association is launched: an online campaignhelping consumers make conscious choices and changing consumer behavior. The goal of the campaign entitled NICE (Nordic Initiative Clean and Ethical) is to have the industry join forces, share knowledge and change the way business is being done by raising consumers’ awareness of...
Design Museum celebrates Louboutin’s 20 years of shoe making.
Renowned shoe artist Christian Louboutin makes his mark at The Design Museum in London to celebrate the brand’s 20th Anniversary. The exhibition takes you through his journey from life as a cobbler through to travel inspirations, leaving fashion for garden design and finally creating the ultimate shoe of every woman’s dreams. With 200 pairs of...
Instant payoff
When implementing an aesthetic strategy, one of the initial consideration is deciding whether your are aiming for “instant presence” or “instant payoff”. In my previous post, I discussed the qualities of instant presence. Instant presence is an aesthetic experience that occurs as a result of extended payoff time, and a challenge of assumptions; the receiver...
Bellows luggage collection by Benjamin Hubert
The Bellows luggage collection designed by Benjamin Hubert for Nava will be launched during Salone Del Mobile 2012 in Milan. The activity will take place in the Nava flagship store on via Durini 23. The Bellows collection was originally shown as prototypes during Salone 2011 and is now available in 3 colours and 5 models. The...
Instant presence
Continuing the thoughts of my previous post - and thereby the development of the aesthetic strategy, I am working on at the moment - I intend to discuss what extending the “payoff time” includes, and why doing so (or not doing so) can be a strategic parameter. By prolonging the time it takes the receiver to understand...
Aesthetic strategy
At the moment I am occupied with the thought of creating a model for an aesthetic strategy. A way of organizing a design process around e.g. the following questions: What kind of aesthetic experience do you want your receiver to attain? Do you want your receiver to experience instant “payoff” (and thereby to be able to...
The psychology of Design Attraction 1: Familiarization – Design for Flow & Imprint
Kristine Harper has written about comfort zone breaking aesthetic experiences as a human need. Within visual semiotics and design rhetorics this notion is referred to as “Defamiliarization” and it´s counter phenomena “Familiarization”. This idea, framed in the notion of “Flow” (Mihály Csíkszentmihályi), forms a theory that is useful when analyzing design and style. This theory...
Breaking the comfort zone
In my previous post I discussed whether aesthetic sustainability could be described as complexity, i.e. as an expression that keeps challenging what you expect when perceiving the world – and that drags you out of your comfort zone. The thought of a comfort zone breaking aesthetic experiences may seem odd. Most people would say that an...
DFTS Factory launches the bracelet Torus
Torus is a new bracelet for women designed by Claesson Koivisto Rune and produced by DFTS Factory. Claesson Koivisto Rune holds a deep respect for the traditional handicraft so etched in Swedish culture but blends this with a fervent appetite for the most cutting edge techniques in the industry and it’s this element which has been...
The sublime and the complex expression
My post on aesthetic sustainability finished with the following question: Is aesthetic sustainability only a matter of creating minimalistic, “clean” objects that you never get tired of looking at? Or can an aesthetically sustainable object also be an object that is so complex that you never feel like you are done with it? This is...
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