Be NICE – help change the world of fashion
Today, the latest venture by Nordic Fashion Association is launched: an online campaignhelping consumers make conscious choices and changing consumer behavior. The goal of the campaign entitled NICE (Nordic Initiative Clean and Ethical) is to have the industry join forces, share knowledge and change the way business is being done by raising consumers’ awareness of...
Instant payoff
When implementing an aesthetic strategy, one of the initial consideration is deciding whether your are aiming for “instant presence” or “instant payoff”. In my previous post, I discussed the qualities of instant presence. Instant presence is an aesthetic experience that occurs as a result of extended payoff time, and a challenge of assumptions; the receiver...
COURSERA – changing the face of education globally
Just this morning I read an article from yesterdays paper about Coursera – a new free online and interactive education system initiated by two American professors, Andrew Ng and Daphne Koller from Stanford University in San Francisco. We offer high quality courses from the top universities, for free to everyone. We currently host courses from...
Design tourism at the Milan Design Week… and some memorable moments
David Report is just back from two days at the Milan Design Week. We had the normal “Groundhog Day experience” (it’s our 23rd year in a row) – Milan in April is an epicenter of design where the latest products are presented for news-starving journalists and bloggers. As well Milan Design Week is an “office party”...
The year of the dragon
Shanghai based design brand Stellar Works now brings their cross-culturally inspired design universe to the European market presenting several collections at Galleria Cartiere Vannucci in Porta Romana during this year’s Milan International Furniture Fair. Stellar Works bridges the past and the present with an inspired eye for the future. Working with some of the world’s...
Instant presence
Continuing the thoughts of my previous post - and thereby the development of the aesthetic strategy, I am working on at the moment - I intend to discuss what extending the “payoff time” includes, and why doing so (or not doing so) can be a strategic parameter. By prolonging the time it takes the receiver to understand...
Aesthetic strategy
At the moment I am occupied with the thought of creating a model for an aesthetic strategy. A way of organizing a design process around e.g. the following questions: What kind of aesthetic experience do you want your receiver to attain? Do you want your receiver to experience instant “payoff” (and thereby to be able to...
Who is designing the future?
DESIGN is not a veneer – but something that is fundamental to our wellbeing and prosperity – and the spine that supports industry and innovation. With this in mind, the inaugural Cheltenham Design Festival (CDF) is set to bring together an impressive roll call of some of our most innovative and forward-thinking designers and creatives from a wide...
Coffee Korea
The instinct of the coffee is temptation. Strong aroma is sweeter than wine, soft taste is more rapturous than kiss. Black as the devil, hot as hell, pure as an angel, sweet as love. - Charles-Maurice de Talleyrand-Périgord, 1754~1838 Most people would relate Asia with tea and tisane; however, coffee consumption in South Korea has...
Design the new business
The short documentary Design the New Business, produced by Erik Roscam Abbing and Robert Zwamborn, will be released online in full on March 6th (above is a short trailer). It explores the evolving relationship between design and business, through interviews with educational experts, inspiring design consultants and industry leaders from companies such as Intel, Philips...
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