The video above shows some of the work from the ongoing Helmut Lang exhibition called “Alles gleich schwer”. You can experience it both in real life at renowned kestnergesellschaft in Hanover and online at the collaboration partner Absolut.
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Absolut Machines is a pioneering project that explores what happens when leading-edge technology meets creativity, art and music. It’s an interactive installation which let online visitors create music together with intelligent machines. I was involved in the early strategy part of the project and I must say that Absolut Machines definitely is something extremely creative and different. It’s not an exaggeration to say that Absolut is both unique and bold when it comes to interact with their audience.
There are two different machines. The first one is a big electromechanical orchestra consisting of a marimba played by flying balls and wine glasses played by robot fingers. It’s called the Absolut Quartet and is developed by New York based Dan Paluska and Jeff Lieberman. The second one is a robotic choir consisting of ten stunning characters in different sizes and with different voices and visual expressions. This one is called the Absolut Choir and is constructed by Teenage Engineering, a Swedish studio for future commercial products, communication and entertainment.
It’s some great visual piece of design - but there is more to the Absolut Machines. An advanced software systems at the back end of the machines will interpret your input and immediately turn it into a three-minute song, live-streamed via the Internet. If you ever dreamed of artificial creativity, this is pretty much your heaven…
“With The Absolut Machines, we explore how technology merges with creativity, and we are thrilled to have such fantastic visionaries with us on this journey”, says Ulrika Lövdahl, responsible for trend communications at V&S Absolut Spirits.
From January 31 you will be able to interact with the Absolut Choir via live feed at the Absolut Machines website. Absolut Quartet will be up and running from February 5th. However it’s a limited number of time slots available so be sure to book your turn asap. Among other things the website also offers different interviews on artificial creativity.
Absolut Choir is shown at Restaurang Publik at PUB.03 in Stockholm. Open for public from February 1st. The Absolut Quartet is shown at a guerilla gallery at 186 Orchard St on Manhattan, NYC.
Stay tuned. I will add fresh pictures of the Absolut Machines when they are up and running at each location.
Andra bloggar om: absolut, absolut machines, reklam, marknadsföring, kreativitet, design, artificiell intelligens, ai
Absolut Disco is a brand new packaging for the Absolut bottles and is a follow-up to the Bling-Bling and Second Skin. Absolut Disco is just pre-released at Selfridges at Oxford street in London this week and will soon be available all over the world, inclusive the US. The price will not exceed the price of a normal Absolut bottle. It’s a limited edition piece but when we are talking about Absolut it will still be a couple of million pieces… The concept of Absolut Disco is made by the Stockholm agency Family Business.
And yes - you can hang it in your ceiling and use it as a disco ball (be sure to take out the bottle first…)!
Andra bloggar om: absolut, absolut disco, vodka, design
Here follows some further images of the Absolut Grcic glassware project by Konstantin Grcic for Absolut which I wrote about yesterday. I especially like the image of Konstantin Grcic on the table with one of the new glasses by his side! As I mentioned in the post yesterday I have design directed the project together with my friend Mårten Knutsson. It was a real challenge, not only because the glasses had to meet the requirements from the bar and restaurant world concerning function and durability, the glassware needed a subtle branding because it will be an important messenger for the Absolut brand in the future. Manufacturing adaptation was in focus all the way through the project. The production will probably reach a million copies a year!
Andra bloggar om: konstantin grcic, marknadsföring, absolut grcic, absolut, vodka, design, prylar
Konstantin Grcic has designed a new series glassware for Swedish liquor brand Absolut. Together with my friend Mårten Knutsson from Family Business I got an assignment from Absolut a year ago to supervise the development of new glassware for restaurants and bars around the world. After some initial research we found that Konstantin Grcic would be the perfect designer for the project. His design identity goes well hand in hand with the core values of Absolut; clarity, simplicity and perfection. Konstantin Grcic is a perfectionist, and a pragmatic. He lets essential human needs play the main role when designing, thus making unpretentious products. On top of this Konstantin Grcic is undoubtedly one of the most interesting industrial designers of today.
One of the biggest challenges was to create a discrete branding on the glasses. The solution is a lifted bottom, giving the glass a hovering impression. The glasses are really subtle and should work in a lot of different restaurant and bar environments. The series consists of a shot glass in two sizes, a rocks glass in two sizes, a cocktail glass and finally a long drink glass also in two sizes. Now I’m just looking forward to be served a nice drink or cocktail in the glasses in a bar soon…
UPDATE: By following the link you will find further images of the Absolut Grcic project.
Andra bloggar om: absolut grcic, konstantin grcic, design, absolut, vodka, prylar, glas
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