Frederik Andersen
Frederik is 100% magenta. That is because he is partner and product designer in Copenhagen based Goodmorning Technology, a creative agency specializing in identity programmes, product design, packaging design and digital interaction. Goodmorning Technology enables companies to achieve success through design.
When not working for their cross sector and extensive list of clients that includes Bang and Olufson, Aztra Zeneca, Fritz Hansen, Widex and Louis Poulsen to name but a few, Frederik is working with solving design-strategic issues circling around the concept of speed of innovation and how these terms are often perceived as barriers when creating new value for businesses. How do you use the speed of innovation to your own advantage? And how does timely, strategic design unfold an organization's value and identity?
When he won the Danish Design Prize in the category of Future Products with a software project that digitizes architecture processes, he showed the ability to combine an object oriented digital approach to an old fashioned industry. Frederik has also pioneered digital photo and online entertainment services as a designer and information architect.
The team behind Goodmorning Technology has won a series of International design prizes, and is always exploring the concepts of simplicity when designing products.
“The primary goal is to boost the revenue of our clients,” Frederik explains. “The fact the World becomes a healthier, safer and more beautiful place when we are chosen as designers is something we will just have to learn to live with.” ;)
For ultimate pleasure visit
www.goodmorningtchnology.com
Homepage: http://www.gmtn.dk.
