Freewheelin way to go
The Freewheelin story.
Bike sharing was a hit when launched in Paris in 2007. It was cheap, convenient and eco-friendly. End of story? Not so fast. A U.S. health insurer changed the game and wrote a new story. Humana promotes its business agenda - lower health care costs - through a state-of-the-art bike sharing program tested during the 2008 U.S. political party conventions in Denver and St. Paul.
Freewheelin promotes its social and business agenda through communication - made possible by wireless/mobile and social networking technology. When you ride a Feewheelin bike, wireless networks track your mileage and calories burned. Social networking tools help individuals track their personal successes and, by calculating reduced carbon emmisions, their contributions to the shared health and wellness of their community and the planet.
Andra bloggar om: cykla, motion, träning, miljö, hållbarhet
Thursday 13 November 2008, 15:18
Hi David!
Thanks so much for the great write up! Seeing our efforts represented in a positive light on a blog really helps us realize how powerful social networking coupled with a powerful movement can really be. Freewheelin is transitioning out of the Convention phase right now into something more sustainable. You can keep up with us at freewheelinwaytogo.com/community to see our twitter, blog page, and more. In the future, we hope to harness the power of social networking to further mobilize our fans and get bikes on streets all over the country. Your write up here is a big part of that effort, so thanks! Hope to hear more from you soon.
Sincerely,
Naimul Huq
The Freewheelin Team
Humana Innovation Center