To consume or not
I just read some comments to the latest David Report bulletin called “I shop therefore I am” in “The Marketer Who Went Off Consumption”. It’s a year-long book-as-a-blog experiment in why we choose to consume, or not, written by India based Gaurav Mishra. In a very clear and comprehensible way he is putting together a couple of important trends that in one way or another describes how our consumption pattern are about to change:
- From conspicuous consumption to conscious consumption.
- From brand-consciousness to background-consciousness.
- From synthetic to organic.
- From mass-produced to hand-crafted.
- From global to local.
- From short-term to sustainable.
- From fashionable to durable.
- From valuing things to valuing insights.
- From fitting in/ standing out to being.
- From buying more to buying less.
- From doing more to doing less.
- From multi-tasking to down-shifting.
- From buying to sharing/ exchanging.
- From owning to experiencing.
- From having to giving.
Sounds quite attractive to me… What do you think?
Andra bloggar om: shopping, konsumtion, trender, kultur
Wednesday 14 May 2008, 14:55
Dear David,
Thanks for the mention.
- G
Wednesday 14 May 2008, 18:09
Many of these were noted by Don Peppers in “The One to One Future”(1993). I remember Don emphatically preaching about the eminent death of the Brand. I argued with him then and still believe that the consumer needs the Brand to allow them to edit their choices among many other things.
Richard
Washington, DC
Wednesday 14 May 2008, 18:55
Gaurav - my pleasure
Richard - Brand or not, I think it is about time that each and everyone start to think about what’s really important in their lives. If it is brands - ok, it’s their decision of course. If it is something not related to brands, like time or quality time with their family, fine as well. The most important thing is to reflect about your life every now and then. According to me, a life is much too valuable to waste, you have to put yourself behind the steering wheel.
Thursday 15 May 2008, 15:58
From ‘just’ buying to buying just
Monday 19 May 2008, 05:43
[...] of my daily reads - the David Report Blog posted a short one on a new book called The Marketer Who Went Off Consumption by Gaurav Mishra. One of two cool [...]