In 2006, Johnson and Johnson turned to Harry Allen & Associates to re-design the First Aid Kit. Although it is one of J&J’s most iconic products, after years of cost engineering the First Aid Kit had been reduced to a disposable clear plastic case - gone were the memorable designs of yesteryear. The design brief was simple, give the First Aid Kit a dynamic new form.

The resulting design puts the user first. It stands on end for ease of storage; the built in handle provides grab and go efficiency while maintaining the smallest possible profile; the colour scheme is an eye-catching red and white, and the cross is brought back front and center.

Design can really make a difference…

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