Absolut Grcic
Here follows some further images of the Absolut Grcic glassware project by Konstantin Grcic for Absolut which I wrote about yesterday. I especially like the image of Konstantin Grcic on the table with one of the new glasses by his side! As I mentioned in the post yesterday I have design directed the project together with my friend Mårten Knutsson. It was a real challenge, not only because the glasses had to meet the requirements from the bar and restaurant world concerning function and durability, the glassware needed a subtle branding because it will be an important messenger for the Absolut brand in the future. Manufacturing adaptation was in focus all the way through the project. The production will probably reach a million copies a year!
Andra bloggar om: konstantin grcic, marknadsföring, absolut grcic, absolut, vodka, design, prylar
Monday 6 August 2007, 19:55
[...] By following the link you will find further images of the Absolut Grcic [...]
Wednesday 8 August 2007, 19:49
A million a year! That is a lot of glass… I remember in the 1970’s being stunned at 45 aeroengines a month, in the 80’s by 400 computers per month and then being stunned at a million plastic bottles per month in the 90’s!
Design in an industrial context is challenging whatever the industry!
Great to see Absolut(ely) fabulous work!
Thursday 9 August 2007, 08:56
Jim, I’m glad to read that you like the glassware. As you are saying, it is really interesting to be involved in design in a real industrial context!
Tuesday 20 November 2007, 15:00
[...] Via David Report blog [...]
Wednesday 4 June 2008, 06:23
[...] for the Absolut Grcic glasses (I was involved in the design [...]