User generated content is one of the buzz phrases of this year. Save the planet is another. So, why not make a competition with user generated content and save the planet in combination? Voila - Big shot in Cannes. In this competition Yahoo invites you to make an online ad that inspires people to get off their butts and improve the planet. It could be about hybrid cars, energy-efficient light bulbs or recycling. If you win it will take you all the way to Cannes. And to make it even more web 2.0 your friends are able to help you forward by making a “love it” vote on your submission.

Three winners will get roundtrip airfair and transportation to the International Advertising Festival in Cannes, France; June 17th - 23rd. Six hotel nights and a presentation at a special event at the ACT exhibition at the Palais. The jury consists of advertising people from international agencies like Mother, TBWA and Ogilvy & Mather.

The competition started February 22nd and will continue until May 7th.

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Andra bloggar om: tävling, cannes, reklam, marknadsföring, miljö

Jon Alain Guzik and Michelle Lanz reports in Oscars going from Red to Green carpet about how the Global Green USA Pre-Oscar party exemplifies the growing relationship between celebrities and the environment.

Y Fray, founder of Los Angeles-based Eco-limo, and a former driver of Leonardo’s Prius says; “When someone like Kirsten Dunst, Nicole Kidman, Cameron Diaz, Al Gore or Leonardo DiCaprio takes an alternative fuel car to the Oscars or another major event, people see that they walk the walk. That’s a good thing.”

Chevy Chase, a long-time environmentalist, and his wife were brought to the Global Green event in a Hybrid Toyota Highlander, but the Toyota Prius is their personal vehicle of choice.

“I bought my wife her second Prius for Valentine’s Day, because she really loves that car,” said Chase. “I can’t tell you enough how happy I am that this is a green carpet event.”

High profile couple singer James Blunt and model Petra Nemcova showed up in a ‘Red Carpet Green Car’ as well:

“It was quite amazing, besides the hybrid car, I discovered a brand of bottled water that is made out of corn, so the bottle actually dissolves in nature,” said Petra Nemcova. “For me there were two environmental turning points in my life, one was during the tsunami. It was a very personal experience where I felt like nature was screaming for help very strongly. The second was seeing ‘An Inconvenient Truth’, it was like a slap in the face.”

Fast Company is also doing a report from the Oscars:

The speculation about the sales of hybrids makes you wonder whether people only buy hybrids because of sky-high gas prices or because people really want to take an active part in bettering the environment. If either isn’t a concern, seeing your fav Oscar-nominated actor support the green machine could be the incentive you need.

But some never learn. I was looking at the TV channel Star! the other day. Did they mention anything about the “green” issues when talking to the film stars outside the Oscars? Nope. It was just the same old story about Prada and Versace…

The WireImage picture shows Orlando Bloom, Leonardo DiCaprio and Penelope Cruz.

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Andra bloggar om: miljöbilar, oscarsgalan, miljö, kändisar, hållbar utveckling, klimat

This year, the Honda racing F1 team’s car will race to raise awareness of environmental issues and to encourage people everywhere to make a difference to the world around them. The car will have no corporate colours and no advertising. Instead it will be painted with a picture of mother earth. Through a campaign called “myearthdream” Honda asks you to make a pledge to change something in your lifestyle in order to help the environment. As they are saying, small changes can make a huge difference. After you make your pledge your name will appear on a pixel on the digital car and on the artwork of the real car.

Small things come together to make big things happen!

Thanks to Mooch.

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Andra bloggar om: f1, honda, myearthdream

Andrew Tuck is editor of the newly started Monocle magazine. In this article from The Independent (where he used to work) he reveals ten rules about starting a new magazine.

1) You need a good name.

2) Forget the focus groups.

3) Spot the opportunity.

4) Invest in photography.

5) Hire an international team.

6) Celebrate print.

7) But remember the world’s gone mobile.

Work the time zones.

9) Keep it simple.

10) You can forget your health regime.

Please read The Independent article for a complete explanation of the different rules by Andrew Tuck. If it works? Buy a copy of Monocle at a newsstand and judge yourself. Monocle retails for approximate £ 5.

If you can’t wait - here is a quick view by Magculture on the Monocle magazine and here is a video interview with Tyler Brule by Reuters.

Thanks to MoCo Loco.

Earlier posts on the new Monocle magazine at David Report blog: Tyler Brule launches Monocle and Tyler Brule looking through a Moncolce?

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Andra bloggar om: tidningar, media, monocle

The 24th of March is the big Shutdown Day. Would we be able to cope if your computer disappeared for just one day? The organisation behind the Shutdown day invites you to one of the biggest global experiments of the internet. The idea behind the experiment is to find out how many people can go without a computer for one whole day, and what will happen if we all participate!

At the Shutdown web page you can see the result of a voting going on. As you can see above something like 13% of the voting people do not think that can manage a day without their computer.

Can you survive for 24 hours without your computer?

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Andra bloggar om: dator

The World is constructed once again. The new version of the world consists of 300 man made islands off the coast of Dubai in the shape of the world map. Engineered to be flexible and designed to be unforgettable – a blank canvas in the azure waters of the Arabian Gulf. The World is quickly evolving into a one-of-a-kind destination. Made unique in a time when the concept of rarity has become a shell of its former self. Listen to this description from The World website:

“The trill is back. And this time, it’s here to stay. Your pulse races. Your heart pounds. A once-in-a-lifetime experience has begun. A whirlwind of sights, sounds and emotions that leaves you weak in the knees and casts life in a brilliant new light. You may have just discovered the perfect soul mate. Sand, sea, sky. Yours.”

Sounds to good to be true. Is there a hook? Maybe the price tag. The islands starts from 6 million dollars.

Thanks to Deluxe blog.

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Andra bloggar om: dubai, lyx, upplevelse,

The Paris based styledesignartfoodmusicbeauty shop Colette turns ten which I reported earlier about here and they are celebrating it by producing a lot of limited-editions with their partners including Cartier, Lacoste, Lucien Pellat-Finet, Linda Farrow, Repetto, Aprosio & Co, Alexis Mabille, Medicom Toy and Goyard. Fashion Week Daily reports on a special anniversary magazine as well:

What’s more, Colette is producing only 1,000 copies of a very special “10 Magazines by Colette,” comprised of 20 pages and the March covers of the following magazines: Big, Dazed & Confused, Fantastic Man, Huge, i-D, Paradis, Permanent Food, Purple Fashion, Self Service, and V—all together for the very first time, on the grounds that each has played an important role for Colette since it opened in 1997.

The anniversary festives will end with a large party at 70s-style disco club La Scala.

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Andra bloggar om: colette, jubileum, tidningar

The annual German Trend Day Hamburg by Trendbuero takes place May 8 this year. They are not only inviting participants to the Curio-House in Hamburg but to the virtual world of Second Life as well. The Trend Day has established a reputation as a central trend and future forum for management, media and marketing. The one-day event focuses on social change and its consequences for management and marketing.

This year’s event is devoted to the subject of “Karma Capitalism”. The byline is “Values instead of prices”. The trend researchers at Trendbuero in Hamburg see it as the new spirit that is increasingly dominating the economy. A new global business ethic is evidently emerging and discovering philanthropy as a business model. Values are becoming more important than inexpensive prices.

The speakers include Nobel Peace Prize winner Muhammad Yunus, media philosopher Prof. Dr. Norbert Bolz and Prof. Peter Wippermann, founder of Trendbuero, Dr. David Bosshart, CEO of the Gottlieb Duttweiler Institute in Zurich, Prof. Dr. Björn Bloching, partner at Roland Berger Strategy Consultants, Peter Head of Arup and Josephine Green, Senior Director of Trends and Strategy at Philips Design in Eindhoven.

Here are some of the questions that visitors could expect be answered during the Trend Day: What are the rules of Karma-Capitalism? What will consumers expect of companies tomorrow? What values are important to consumers and how can companies use them?

Personally I think that the theme of the 12th Trend Day is very interesting. As consumers we expect transparent agendas from the companies we buy products and services from. We would like them to be like our best friends; honest and kind. We don’t want them to be evil. We want them to be socially-conscious, not running dirty businesses.

BBC News’ E-cyclopedia has a good description of this new way of running a business, “Conscious capitalism stands for a more moral approach to what is often seen as the dirty business of business. Where once a company would bow only to the demands of its shareholders and customers, under the new order it must take on board its impact on everyone with a direct or indirect interest.”

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Andra bloggar om: csr, etik, trender, företagande, kapitalism

Fair Made - an exhibition of ecological Haute Couture invites new ideas and thoughts about important and fundamental issues, while at the same time showing the unique creativity and individual skills of the exhibition’s participants.

Aia Jüdes, project manager for the Fair Made exhibition describes the project like this:

“Fair Made is an independent, non profit, initiative meant to offer a general introduction of the concepts of sustainability and fair trade to members of the fashion industry, whose decisions today will dictate what we will be wearing for years to come, and to the general public, whose desire for better clothing, better ideas and a better world make ‘Fair Made’ possible in the first place.

It is our hope that the exhibition will inspire creators and consumers alike to think outside the box and begin to demand more from organic fashion, and more of it!

We eagerly look forward to a day when organic fashion will complete its evolution from a sub-genre into the obvious and necessary standard that all productions will strive to meet.”

The participating designers in Fair Made are Johanna Hofring, Åsa Westlund, Ylva Liljefors, Anna Bergholm, Anja Hyvynen, Benita Ben Djama, Vond, Anna Modig, Maxjenny Forslund and Lovisa Burfitt.

Fair Made takes place at Svensk Form, Holmamiralens väg 2 in Stockholm February 29 - March 25. Produced by Svensk Form together with Style at Sthlm.

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Andra bloggar om: kläder, utställning, svensk form, mode, ekologiskt

Jen Stark makes beautiful paper art. It’s surprisingly to see what can be made out of regular multi-coloured construction paper.

Tech Tags: paper+art jen+stark

Andra bloggar om: papper, konst