Instant payoff
When implementing an aesthetic strategy, one of the initial consideration is deciding whether your are aiming for “instant presence” or “instant payoff”. In my previous post, I discussed the qualities of instant presence. Instant presence is an aesthetic experience that occurs as a result of extended payoff time, and a challenge of assumptions; the receiver...
Instant presence
Continuing the thoughts of my previous post - and thereby the development of the aesthetic strategy, I am working on at the moment - I intend to discuss what extending the “payoff time” includes, and why doing so (or not doing so) can be a strategic parameter. By prolonging the time it takes the receiver to understand...
Aesthetic strategy
At the moment I am occupied with the thought of creating a model for an aesthetic strategy. A way of organizing a design process around e.g. the following questions: What kind of aesthetic experience do you want your receiver to attain? Do you want your receiver to experience instant “payoff” (and thereby to be able to...
Catharsis: the purifying aesthetic experience
In Aristotle’s “Poetics” (from around 330 BC) the term catharsis is introduced – a term that has always fascinated and interested me, and which I find highly useful when seeking to explain why comfort zone breaking aesthetic experiences are a human need (discussed in my previous post) Catharsis is a greek word meaning “to purify”. Aristotle describes...
Breaking the comfort zone
In my previous post I discussed whether aesthetic sustainability could be described as complexity, i.e. as an expression that keeps challenging what you expect when perceiving the world – and that drags you out of your comfort zone. The thought of a comfort zone breaking aesthetic experiences may seem odd. Most people would say that an...
The sublime and the complex expression
My post on aesthetic sustainability finished with the following question: Is aesthetic sustainability only a matter of creating minimalistic, “clean” objects that you never get tired of looking at? Or can an aesthetically sustainable object also be an object that is so complex that you never feel like you are done with it? This is...
Aesthetic sustainability
Aesthetic sustainability is about rethinking sustainability. About moving away from decomposition and recreation and towards recycling and minimal consumption. Away from viewing products as having a life cycle (birth and death) and towards anti-consumption (or at least minimal consumption) and products that last a lifetime. The ultimate sustainability must be buying a few, good things...
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