adidas has just unveiled a new shoe concept called Ultra BOOST at a guarded launch location in New York City the other day.
Attending athletes and guests experienced the Ultra BOOST through state-of- the-art live testing demonstrations using the ARAMIS system also used by top engineering institutions like NASA, Boeing and Audi to measure crash tests, vibration analysis and durability studies. adidas developed Ultra BOOST using ARAMIS’ 3D shape and surface measurement to provide a fully adaptable running experience. Ultra BOOST intuitively adjusts to a runner’s stride delivering the unrivalled Energy Return of BOOSTTM, superior support and adaptive comfort over hundreds of kilometres, in virtually any environment.
“To answer the world’s athletes’ call for more Energy we aimed to create the greatest running shoe ever and we’ve done exactly that with Ultra BOOST,” said Eric Liedtke, adidas Executive Board Member. “adidas has raised the industry standard with BOOST and will continue blazing a path in Energy Running for those who dare to follow.”
To complement the Energy Return of BOOST, Ultra BOOST features an innovative update to adidas’ PRIMEKNIT technology. A runner’s foot can remarkably expand up to 10 mm or more in width while running. When restrained, this expansion can cause severe discomfort, friction and the leading injury in running, blisters. The PRIMEKNIT pattern of Ultra BOOST provides comfortable support in less expansive areas of the foot and adaptive stretch where it’s needed to deliver maximum comfort.