A Better Backpack, a coming Kickstarter project by Daniel Eckler, designed by Mijlo. It’s a timeless, minimal+functional backpack that lasts more than a lifetime. In an era defined by disposability, Daniel is proposing a bag that’s built with tough, time-tested materials, and stitched together with precision.

A Better Backpack has a simple and clean appearance with neutral, muted colors, resulting in a backpack that will never go out of style.

backpack

It is made out of 100% cotton canvas with a heavy-duty waterproof lining and has a reinforced, padded laptop compartment.

mijlo-backpack

In recent years, fashion retailers have been moving designs from the runway to the rack faster than ever before – feeding a fashion cycle that appears to have no end in sight, Daniel Ecker says. Since we believe a product’s lifespan should be as timeless as its design – simplicity and sustainability were an integral part of our design process.

sustainable-design

If a buyer decides to part ways with the backpack, they are encouraged to return it for a 10% rebate. It will either be donated to someone in need, or the materials will be used for a new bag.

This Kickstarter project will be launched today, Tuesday November 12th.

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4 comments

  1. Ana Lisa says:

    Nov 12, 2013

    It is really nice and simple enough to never go out of fashion, but if the point is that it lasts a lifetime, a darker colour should be better, I believe.

  2. Its has a very descent and sober look. However, I think its color is too light. It will quickly become dirty.

  3. Daniel Eckler says:

    Nov 14, 2013

    Thanks for your support! Being featured on such a cutting edge design site definitely helped us get off to a great start! We’re only three days into the campaign and we’ve already reached nearly 70% of our goal!

    Keep up the great work, and keep bringing us the best of the design, culture and fashion worlds!

    In regards to the light color, we have three darker colors also as options if you’re the type to get a bag dirty :)

  4. designtransmitter says:

    Nov 16, 2013

    I am a big supporter of the idea of producing products that are meant to last!

    But I do agree with others that a light color is not such a smart idea if you want to encourage durable use. I know darker colors will be available also, but I guess no one can keep a white bag clean (not for a period of years), and once it is dirty beyond cleaning I guess the bag will be more susceptible to being replaced.. In other words: making the bag available in white to me seems somewhat contradictory with the whole idea of a Better Backpack.

What do you think?

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