The WaterDream concept has been a distinct element of Axor’s product development cycle. Head of Axor Philippe Grohe invites design partners to think about the water experience in a completely fresh way. Using an open process that is based on dialog, Swedish design trio Front and Japanese design studio Nendo were asked to re-think the shower and create a new archetype. They join an illustrious group of WaterDream participants, which includes Phoenix Design, Jean-Marie Massaud, Patricia Urquiola and the Bouroullec brothers.

Front and Nendo design for Axor

Within our overall understanding of the use of space, the interaction with water, and the multifaceted individual needs of people, we focused specifically on the shower this time, interpreting it anew with Front and Nendo, Philippe Grohe explains.


We used our personal perception of the shower and showering to draw attention to the technology behind the wall, which is often concealed, explains Charlotte von der Lancken. It was important for us to foster an awareness of what is the most archetypal aspect of the bathroom – the installation itself. For this reason, we played around with the most elementary components that are used to bring water to us – pipes, valves, couplings, and funnels, adds Sofia Lagerkvist.

Nendo and Axor

My aim was to combine what is most archetypal about the living space, the lighting, with water, so as to give the shower an enhanced sensuous dimension in a way we have not yet seen before. The result is something that is not just a shower, nor just a lamp, but a hybrid – a magic trick with light and water that is available day after day,” says Oki Sato.




Previous articleA.Manzoni & Fils - Swiss mechanical watchmaking fused with contemporary design Next articleThe Best Kept Secret in Watchmaking – The Bremont Codebreaker