This above all: to thine own self be true, and it must follow,

as the night the day, thou canst not then be false to any man.

– William Shakespeare (1564 – 1616) Hamlet. Act 1. Sc. 3.

Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. Authenticity: keeping it real, honest, genuine and true, is all the rage these days. It is becoming the new sensibility in postmodern culture and human condition as a new quality. We crave for true heart: meaning of inherent classical worth in the world where false and exaggerations are rampant. We all demand what is real.

Contemporary industrial and information societies are being commodified and virtualized, with everyday life becoming saturated with “toxic levels of inauthenticity that we are forced to breathe”. Most emails we get are not from people we know or feel we should trust; friends are not “really” friends unless we confirm them on our Myspace or Facebook accounts. Their list goes on with an underlying theme rooted in technology and consumption. In a visual age, we are often provoked by newfangles and enjoy them each day. However, very few contents could be touching and long lasting among them. This seems that contexts have been forgotten or disappeared. We begin to add extra values by wrapping up the essence of contents. People assign the value to looks, package, style and fashion rather than quality and availability.

Authenticity is to be understood as an inherent quality of some object, person or process. Because is it inherent, it is neither negotiable nor achievable. Authenticity cannot be stripped away, nor can it be appropriated. In short, the object, person or process in question either is authentic or is not, period. It is the hot commodity in our society. The thing is, it is not something you can concoct and sell. It is not another mask, persona or costume behind which to hide. Genuine authenticity is a challenge to enact on a regular basis.

“Authentic” is derived from the Greek authentikós, which means “original”, but just being an original does not mean you will be perceived as authentic. You could be an original phony. There is absolutely no need for you to accept another’s version of you and your life unless you choose to stand there with them and take it on. If you know who you are, you do not need to try and convince another person who you are and what you stand for. Real values go deeper to capture attention and loyalty in the end. There is more to the value proposition than you think. Courageously to show the authenticity you have is the greatest weapon, which appeals to more people and brings us together by reaching out. Numerous imitations are simply all about materials, but an original is the only one that we cannot put a price on. The value that we want now is “the unique” rather than “the best”, and what we really want is what we make us happy. Do not be fake. Do not try to be someone you are not. Just be you!

Mona Lisa



This is a post by David Report contributor Jaeuk Jung.

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  1. Joyce Huisman says:

    Apr 1, 2013

    Thank you for this brilliant article. I am convinced that we -being sensory beings- all perceive truth and authenticity. Some of us more conscious than other perhaps, but it is like picking up a false note or being left with that unpleasant ‘gut feeling’. Your article is a valuable lesson in every days life and especially in communication.

  2. Bob Jacobson says:

    Apr 1, 2013

    In people and institutions as well as in things. As I age, I realize how much of innovation and creativity consists of repackaging ancient truths and hustling ideas that are neither edifying nor exclusive to the promoter. Our ideologies and phenomenologies disguise illusion as truth, too often. And this at a time when our very existence on earth is imperiled, not eons into the future but mere years from now. Are people crying out for truth? Not exactly. As the late great Jan Ekecrantz liked to remark, “Everywhere the media goes, it functions as a ‘black flashlight,’ its beams erasing that which we are not meant to see or just don’t want to know. If all of us were reduced to elemental senses, perhaps we could detect the authentic. Pine and Gilmore in their most recent book on the experience economy have invented new categories, including “real-real,” “real-fake,” “fake-real,” and “fake-fake.” We live in a house of mirrors. Pare it all away. Be the Uncarved Block.

  3. Bob says:

    Apr 1, 2013

    PS I note: It’s April Fool’s Day as this journal arrives. Good timing, David!

  4. Jaeuk Jung says:

    Apr 5, 2013

    I believe that ‘Authenticity’ is one of the key words in the next decade, getting stronger. Thank you for your compliments on mine and awareness of the issue we have. My plasure.

  5. says:

    Jun 4, 2013

    There are some interesting points in time in that clause but I dont know if I see all of them middle to heart. There is some validity but I will take hold opinion until I look into it further. Good clause, thanks and we want more! Added to FeedBurner besides.

  6. says:

    Jun 11, 2013

    First Time Fatties

  7. says:

    Jun 11, 2013

    ultimately costs businesses even more dollars if they arent careful.

  8. says:

    Jun 11, 2013

    internet marketing articles

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