Regional in-house creative leaders are struggling to compete both inside and outside of the European market. While no one doubts that innovation is the key to unlocking competitive success on all levels, there is a gap in understanding between theory and practical implementation. On the company, level this means building a strong corporate culture for design, renovating in-house design strategy to ease spending or speed time-to-market without compromising quality or achieving the holy grail of innovation, the market disruptor. On a global level there is the challenge of achieving the kind of social impact through open innovation that makes consumers, executives and designers feel good about the products they create and consume.
The Industrial design & innovation summit 2013 brings together in-house design leaders with innovative design agencies and solution providers. As an invitation-only event taking place behind closed doors, the summit offers regional design executives an intimate environment for a highly focused discussion on the latest strategies to accelerate innovation, fortify design management and promote design within the corporate culture.