Porteur – a one for one membership based bicycle brand

Porteur is a new membership based bicycle brand and concept. It comes to life with a promise – One for One. The Porteur bicycle is designed for a unique look and feel, but made truly special by those who use it.

The first bicycles are sold in a limited edition only. They all come with a promise: for every bicycle sold,
another is given by Porteur to a youth in a third world project, together with UNICEF.

We’d like to explore the idea of a bicycle as a fashion brand, says Jimmy Östholm one of the Co-founders of Porteur. Every day, we make a difference. In life, at work, with friends. We express ourselves, listen, influence and create – as individuals, as people. Porteur encourage you to do your thing, all the way. In style. An international community, very much defined by how we carry ourselves.

Although the bicycle really can make a difference in developing countries – we should not underestimate the fun riding it”, Jimmy continues… We want to give urbanites, all over the world, a better possibility to carry themselves with style and ease on two wheels. And we offer a membership community – a place of belonging, conversation and inspiration.