Where does it come from? How was it grown?
These are important food issues for all modern societies with high health-conciusness. The questioning turned into a major concern in the Japan after the Tōhoku earthquake. The Marché Japon – Farmer’s Market – initiative started back in 2009, as a way to promote local products with the added value of face-to-face interaction with the farmer who grew the fresh crop in a field around Tokyo. But in the current climate, the collection of stalls placed every weekend in front of the United Nations University (UNU) in Aoyama couldn’t be more successful.
Aside from sustainable shopping, the place becomes the place to meet all those interested on organic local produce, share tips and enjoy some snack in the laid-back open-air space, under the bright sun while listening to the random band, playing in the background. If you only got a weekend in Tokyo, skip Akihabara, take a train to Shibuya and get a sneak peek of the actual lifestyle. [MAP]