The Swedish label HOPE celebrates its 10th anniversary and just launched their seventh shop – a new flagship store centrally located on Norrmalmstorg, Smålandsgatan 14, in Stockholm. The interior reminds of an old fashioned drug store, and the décor is inspired by industrial minimalism, created by the architects and furniture designers Johan Lytz and Christian Halleröd.
In addition to the HOPE fashion collections, the new flagship store will offer books, scented candles, jewelry and accessories from other labels. The exciting collaboration with the perfume company Le Labo was launched during the opening party. Le Labo and HOPE have together developed a scented candle, which will be available exclusively in HOPEs stores. Le Labo is a perfume producer, founded in Grasse and based in New York that focuses on high quality products that are handmade, which is unique among perfume companies. HOPE will be the only reseller in Sweden selling Le Labo.
Hope is created and run by the designers Ann Ringstrand and Stefan Söderberg. The first woman collection was launched in Autumn 2002 and in Autumn 2005 a collection for men was added. The first brand Shop opened in Stockholm in 2006, with a HOPE Shop in Copenhagen and Online Shop following in 2008.