Lavazza exhibition in Milan by fabio novembre

The latest project signed by Fabio Novembre is the complete art direction of the project Lavazza con te partirò at the the Teatro dell’Arte della Triennale of Milan. On the occasion of the 20th anniversary of its calendar, Lavazza presents the 2012 edition with a great exhibition that celebrates coffee, photography and beauty.

Lavazza con te partirò by Fabio Novembre

The art direction by Fabio Novembre consists of an exhibition, a photographic monograph published by Rizzoli and Rizzoli International and a digital design.
Lavazza con te partirò by Fabio Novembre

For the photographic monograph by onlab I wanted to trace the common thread that unites several of the images chosen for this twenty-year anniversary calendar, attempting to tell a story that finds its full, complete dimension as a reality enriched by the drawings by Milo Manara and the words of Vincenzo Cerami. Twenty years not conceived as an anniversary, but as a real birthday,  the twentieth birthday of a girl born in 1992, taking inspiration from Valerie, the young protagonist of the most recent shots of Ellen von Unwerth for Lavazza. – Fabio Novembre