Morgans Hotel Group is expanding its existing partnership with RCRD LBL, a premier website for free music downloads, to offer unique twenty-song playlists that have been created specific to the personalities of each of its properties. Guests will be offered free downloadable songs via scannable QR codes on their hotel keycards (see attached images), as well as with their emailed reservation confirmation.
From the new keycard promotion to the upcoming co-branded RCRD LBL concert series, this second-phase partnership allows music to penetrate the guest experience on multiple online and offline platforms. Morgans has a tradition of collaborating with up-and-coming musical artists through live performances at its hotel properties that have featured now-famous musicians such as Janelle Monae, Florence and the Machine and many others. These newly expanded amenities offer guests an opportunity to preview a musical representation of the hotel’s unique personality, taking the company’s commitment to music and creating new guest experiences to the next level by offering downloadable music and playlists for free.
The individual hotel playlists can be found on Morgans’ Tumblr, website and on its in-room iPads at Royalton and Mondrian SoHo in New York City. The playlists will be refreshed every three months by RCRD LBL and are comprised of new songs by artists such as Free Energy, Memory Tapes, Best Coast, Wavves, The Drums and other new talents.