After several years of research and development a bicycle helmet unlike anything available on the market was launched yesterday. It’s bicycle helmet called Hövding (chieftain) that does not even sit on your head. The founders and inventors Anna Haupt and Terese Alstin showed up world news at the Technical Fair in Stockholm.

– We wanted to develop a protection for cyclists that take account of the requests we got in our investigations. The protection would include preserving the sense of freedom and not ruin your hairstyle, says Terese Alstin which is one of the inventors.

Hövding is a discreet collar that the cyclist is wearing around his neck. The collar contains a folded airbag which is visible only at a collision. The airbag is designed as a hood that in case of an accident will enclose and protect the cyclist’s head. Release mechanism is controlled by sensors that register abnormal movements of the rider in an accident.

The actual collar is the visible part of the invention. The shell of the collar is removable and available in many different styles and fabrics and will be launched in new collections. Hövding is a practical, handy accessory that is easy to carry, is stylish and unobtrusive in its design, while it saves your life, says Anna Haupt.

Anna Haupt and Terese Alstin

For six years, Anna Haupt and Terese Alstin have been working with the development of Hövding which is based on advanced technology and research. Both are trained industrial designers and it was during their degree project that they got the idea that laid the foundation for the development of Hövding. Today, twelve people work full time with Hövding.

Previous articleA dream home in the Stockholm archipelago Next articleDavid Report finalist in the Digital Magazine Awards


  1. […] This post was mentioned on Twitter by David Carlson, Henriikka Saarela. Henriikka Saarela said: The invisible airbag bicycle helmet Hövding […]

  2. Nathan says:

    Oct 19, 2010

    Interesting. Is this a single use sort of thing? Traditional helmets – though they should be replaced after any serious strike to them – can be worn after minor accidents….This seems to me like the sort of thing that once it’s been deployed it needs to be replaced? How do they compare in taking damage with a traditional helmet?

  3. […] away, but I do wonder whether it could cause injuries in the same manner as an airbag in a car. [DavidReport via Treehugger] Tagged:airbagairbag […]

  4. […] away, but I do wonder whether it could cause injuries in the same manner as an airbag in a car. [DavidReport via […]

  5. […] Hövding reklamowany jest jako niewidzialny kask, jednak moim zdaniem to po prostu poduszka powietrzna, którą zakłada się wprost na szyję. Ten wynalazek dwóch Szwedek może ocalić niejedną osobę od kalectwa. źródło: […]

  6. Cyril Flannigan says:

    Oct 20, 2010

    Fantastic Idea incorporated with stylish design … love it !!
    I hope it goes well for you …

  7. pappa jan says:

    Oct 20, 2010

    cykelhjälm 2.0…

    Det här kanske kan vara nåt, nu när vi har hjälmtvång i Sverige för alla under 15 eller vad det nu är. Hövding, airbag för huvudet! Hövding……

  8. Link - says:

    Oct 20, 2010

    […] criou um capacete para ciclistas que funciona como um airbag. Conforme escreveu David Carlson, do David Report: “O Hövding é um colar discreto que o ciclista usa em volta do pescoço. Esse colar contém […]

  9. kungfuhammer says:

    Oct 20, 2010

    Great idea! Why not have the air bag cover more of the face though? A small opening around the eyes could be left to help the rider react while falling but covering more of the face would offer much more protection.

  10. […] Link via Popular Science | Photo: Hövding […]

  11. […] “The protection would include preserving the sense of freedom and not ruin your hairstyle,” Alstin says on the website David Report. […]

  12. Sean says:

    Oct 21, 2010

    Looks like someone found a way to produce the inflatable collar that Y.T. has on her Kourier uniform in Neal Stephenson’s novel _Snow Crash_.

  13. […] “The protection would include preserving the sense of freedom and not ruin your hairstyle,” Alstin says on the website David Report. […]

  14. Sam says:

    Oct 21, 2010

    “This seems to me like the sort of thing that once it’s been deployed it needs to be replaced?” It’s a fashion accessory now, that means it must never be worn twice even if you don’t crash :p

  15. […] Go here to check out a video of this helmet in action! [HOVDING] […]

  16. Q says:

    Oct 23, 2010

    How does it know if you are crashing without actually running into anything? If you just lose control.

  17. InTheUS says:

    Oct 23, 2010

    Looks like a great idea for additional protection while simply driving a car. Please consider child sized versions.

    Though I suppose the rear headrest of car seats and children’s car seats might cause an issue to avoid unintentional neck injury.

  18. Video: Der Airbag für den Kopf says:

    Oct 24, 2010

    […] zumindest im Video nach dem Break. Gallery: Hoevding: aufblasbarer Fahrradhelm [Via davidreport] Continue reading Video: Der Airbag für den KopfRead | Permalink | Email […]

  19. […] Th&#1077 invisible airbag bicycle helmet Hövding | David Report blog […]

  20. Wayne LeBlanc says:

    Oct 28, 2010

    From the slow motion clips, it appears that inertia, similar to a seat belt, is what deploys the helmet. Apparently very little inertia is required and it seems to me that one would have to be careful not to deply it accidentally by just turning your head too quickly. Is that a problem? Can you repack it like a parachute at no cost?

  21. […] Airbag helmet. Would you wear one? Here’s how it works. […]

  22. […] Source: The invisible airbag bicycle helmet Hövding […]

  23. […] uhatessa. Hövdingiä ovat esitelleet mm. Treehugger (löytyy myös törmäysvideoita, jee!) ja David Report. Hövdingissä turvallisuuteen on saatu mainiosti yhdistettyä tyylikkyys. Hövdingistä löytyy […]

  24. Tex says:

    Nov 6, 2010

    Another expensive product for the stupid and vain? We Americans have had one for years! Check this advanced, cutting edge technology out:

  25. rick laubenstein says:

    Nov 19, 2010

    Someone tell Gisele Bundchen and Tom Brady about this. They are always seen bicycling without helmets. Maybe get them to be spokespersons for the product.

  26. […] David Report] © Amusing Planet, […]

  27. Anonymous says:

    Dec 11, 2010

    […] […]

  28. Ahmed says:

    Dec 11, 2010

    Hi my name is Ahmed, i’m Designer from Iraq, after i saw your design of bicycle helmet it look interesting create and it can save life of many peoples or at lest keep happen the damage but…. in the design as you know there are the function and the shape .functionally it work but the shape not work. that because it surround the neck from the front of neck and that don’t give comfortable feel …. the thing that i see it work for me to make it open from the front of neck because it will give comfortable feel beside there are place in the world had hot weather and imagine some one wear it with height hot temperature of weather that will be so uncomfortable
    for me i have another idea for you if you are interesting to know it I can share it with you…these idea will be so comfortable and even easy to use and produce so we can work together or cooperated between us if you like that …. i work in the design since 2000 and I have tow degrees in the design i’m interior designer and furniture designer and i’m sculptor.. in fact i have many ideas in the design but i want some serious designer to work with so if you are interesting that will be really great for me

    kind regards
    ID. Ahmed

  29. Don says:

    Jan 2, 2011

    It’s a fantastic idea! The more choices the better! If it makes it safer to ride a bicycle and it’s design makes it more appealing to those who would not usually wear a helmet, then why not?
    There are always those people who will “poo-poo” every good idea and begin to question how “safe” it is as if it is safer than no protection at all. A similar argument arises concerning airbags in cars. A driver could always where a helmet in a car and make airbags unnecessary; but, who does that except professional race car drivers?

  30. Sherman Unkefer says:

    Jan 15, 2011

    This is the one that biker needs, very good invention. it can really preserve life.

  31. […] via Gizmodo via Treehugger via DavidReport Images via Hovding Cancel […]

  32. prestiti cambializzati veloci says:

    Aug 13, 2011


    […]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[…]……

  33. Pieter van Woudenberg says:

    Aug 17, 2011

    Graet idea! But how much noise does this make? Airbags in cars are a regular cause for hearing damage. The big bang while the airbag explodes right next to the ears seams to me a garantee for hearing damage!

  34. […] 1, 2011 • 21:39 No Comments The invisible airbag bicycle helmet Hövding which David Report covered in an article a while ago has received the worlds largest design award, INDEX. The prestigious design […]

  35. format factory says:

    Apr 19, 2012

    I genuinely enjoy reading on this web site, it has got great posts. “One should die proudly when it is no longer possible to live proudly.” by Friedrich Wilhelm Nietzsche.

  36. online drawing course says:

    Apr 25, 2012

    […]one of our visitors recently recommended the following website[…]…

  37. pranie tapicerki szczecin says:

    Apr 26, 2012

    champignon great food to eat champignons of the world champignons

  38. Infinity real Estate says:

    Jul 16, 2013

    It’s a fantastic ! i have liked the concept & design, i believe its the best design ever.

What do you think?

Name required