This summer marks the 125th birthday of designer Josef Frank. Recently he was honored with a public place at Gärdet in Stockholm. Now Svenskt Tenn opens its Josef Frank exhibition just in time for anniversary.
Svenskt Tenn’s decorators have produced modern reflections of three expressive Josef Frank interiors taken from the exhibitions at Liljevalchs in 1934, and in New York and San Fransisco in 1939. These are displayed in different parts of the store.
”We have chosen a piece of furniture with a particularly strong character from each picture and designers have built the interiors around it with products that are available in the shop right now,” says Thommy Bindefeld, Marketing Manager at Svenskt Tenn.
For example, the same drinks cabinet that was shown in the Liljevalchs exhibition in 1934 occurs here, while the couch and armchair are upholstered in Aramal, which were printed for the first time last fall. Here, the new blue version of Aramal which has just been launched is used.
At the other end of the shop, in what is called the Aquarium, Estrid Ericson’s alcove from 1930 has been built up. In the Svenskt Tenn archives, the designers managed to find the right wallpaper pattern in some botanical posters and decorated the wall with it.
In the third environment, in the part of the store facing Väpnargatan, is a study which originates from the 1939 World’s Fair in New York. Here the kidney-shaped desk has been replaced with one similar in glass, again a finding from the archives.
The exhibition at Svenskt Tenn at Strandvägen 5 in Stockholm is open June 10–August 15.