G. is a furniture project designed, manufactured and sold by GPOD.

It is inspired on what Indie represents within the music industry. By remaining independent it conquers the space for pure reflection, and for defining its own set of operating rules – aesthetically and otherwise. Its reflection, more than formal, is mostly about the social and economical aspects surrounding the design industry. It is aimed at understanding quality and the necessary mechanisms to achieve it, as well as how design products become part of everyone’s lives.

Being independent of any establishment, due to the intrinsic freedom to define the what- to-do, the why-doing-it and the how-to-do-it, with a fairly high level of risk control, makes it easier to address complex issues like sustainability or cultural identity, as well as other social issues surrounding the manufacture of utilitarian goods, in order to try out ideas that could then be applied on a bigger scale.

The following 4 topics are the guiding lines of the whole development:

1 – Ecolomy of Scale – To make a fundamental premise out of the perfect balance between economical viability and ecological impact of any product. 2- Mass Customization – An essential tool for having context sensitive products 3- Glocal – To eventually sell everywhere, but to always produce where one’s selling it, and always using locally produced materials.

4- Ethical – Design products do not constitute a primary need. Although, a percentage of their sales can be. G. will always team up with local NGOs to define a donation model.

G.pt is the application of the ideas above to the Portuguese context. It is composed of a tabouret, a dinning table and a system for side tables, all locally produced with “home grown” materials. Partnerships are currently being studied to take the project to other European countries. G.dk and G.de are in the pipeline. This will be specially interesting for testing one of the basic design premises of the project: to design products flexible enough in order to resist different “home grown” materials while keeping their design identity.

The authorship of G. consists on a group of commercial products that makes tangible its design research as the best way to test the ideas shaping them. The reaction of the public will be an important meter for taking the research process further.

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