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At Milan Design Week 2010, April 14 – 19 at Superstudio Piú, Swedish lighting company Wästberg will launch a lighting fixture made in DuraPulp and developed in close collaboration with Swedish forestry industry company Södra and Swedish architects and designers Claesson Koivisto Rune.

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Last year Claesson Koivisto Rune and Södra developed the Parupu children’s chair out of DuraPulp, thus proving it possible to make a real chair of paper. Now Claesson Koivisto Rune and Södra team up with Wästberg to challenge themselves even further: merging electricity, paper and light, using paper, not only as a component or for casing, but really fully integrated.

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“Combining old wisdom with ground-breaking technology is elementary to Wästbergs philosophy” says Magnus Wästberg, founder and CEO of Wästberg. “Paper has been used throughout history for making lamp shades. Now we are using paper for the actual structure of the fixture adding advanced LED technology.”

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“One principal mission for Södra, together with innovative partners, is to develop and supply tomorrow’s raw materials based on renewable forest resources”, says Karin Emilsson, director of technology at Södra and head of Södra Innovation. ”The DuraPulp lamp by Wästberg meets high customer standards of functionality and design although it’s made out of a new totally renewable material.”

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