Precise and conceptual, the first womenswear collection designed by Masataka Matsumura for Giuliano Fujiwara leaves no space for casualness: it looks deeply rooted in  the ancient Japanese tradition of origami, whose key elements are interpreted through a contemporary and personal vision. Expert cross contaminations between eastern sensitivity and western culture turn this first ladies collection into the full and coherent expression of the brand’s evolution, as well as of the young creative director’s personal training.

The collection is extremely focused: it includes 20 ready to wear items , 7 shoes styles, 9 bags styles and 8 jewellery pieces.


As in the origami, the volumes of each garment are unusual, with extremely structured cuts and pleats that help defining them with precision and geometric rigour: at times strips of fabric line the skirts, strips of leather extend the shoes silhouette, as if they still had to be folded to turn into the actual items women will wear. Proportions meet and cross, in a harmonious alternation of opposites, tiny skirts are worn over extra long jumpers, whose hems sneak out of the skirts that, in this way, look like belts at a first glimpse. The focus is on the shoulders, important, geometric, often enhanced thanks to the addition of pleats.

Knitwear is super soft and feminine, thus contrasting openly with the rigorous silhouettes of the outerwear. In the materials range, technical fabrics with a thick and consistent texture, wool crêpre, leather and a very light silk/cashmere blend are outstanding.


Accessories, following an unusual creative path, are not perceived as a mere complement, but rather as  central elements of utmost importance, around which the whole womenswear project rotates: the origami concept blooms in the bags collection and develops through the shoes collection, where pleats and overlappings give shape and structure to each and every item, and includes also the jewellery collection, where metal is folded to contain extra bright and extra big crystals.

The colour palette is essential, and perfectly in tune with the brand’s philosophy: only black and dusty pink for the clothing line, for the accessories black is mixed with a light shade of grey and a warm champagne tone.


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  1. maxie says:

    Mar 12, 2010

    I also love his Men collection.

  2. About Mesothelioma says:

    Aug 30, 2010

    Nice models , i like it

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