Scandinavian luxury lifestyle brand Georg Jensen has appointed designer Todd Bracher Creative Director of the brand and head of a new creative force consisting of the Georg Jensen internal design team, the Georg Jensen designer network and Copenhagen based design consultants OeO.

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As part of the new strategy Todd Bracher will be working together with his long-time partner Thomas Lykke and Anne-Marie Buemann from OeO, a Danish based, and strategy-driven design company with vast experience from the design industry. The new set-up allows Georg Jensen to unite the best of today’s Danish and international design competencies with a strong strategic and commercial approach to new product introductions.

“I am thrilled and honoured to be joining Georg Jensen. To be part of this brand and to help sculpt its vision has been a long-term dream for me. Georg Jensen has a specific language and intelligence, it communicates on so many levels.  The possibilities are endless and we intend to explore them”, Todd Bracher says.

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