A Parisian apartment was the discreet venue to which Chanel invited press and VIPs to discover their new perfume – ‘Eau première’. French designer Jean-Marc Gady laid out the 250 m2 set for the new baby, in an itinerary that evoked the heritage of the name and its enduring style, which is simply beyond ostentation.
Amidst a grove of test sprays, a drip fountain sent drops of the fragrance falling in mid air – dreamlike yet functional. The set wound up with pix of some of the beautiful women who have helped identify the label over the past century, from Marilyn Monroe to Nicole Kidman.
The official launch of ‘Eau première’ is slated for 10 October next.