Emma Hack is an award winning body artist at the forefront of an art form growing in worldwide popularity. Her work has been seen at the Tiffany & Co store launch in Dubai, and a Playstation 2 commercial in Hong Kong. But it’s her 2007 collection titled ‘Oriental Delights’ that launched her on the world stage.
These images featured Florence Broadhurst’s wallpaper murals mixed with quirky body art that created 3D human wallpaper that quite literally, brought the walls to life. “I love working with the beautiful and aesthetically pleasing designs of the late Florence Broadhurst,” Emma says. “They allow for a lovely energy with the nude form.”
A flat wall is vastly different to the rounded form of the human body, and Emma has been known to spend 19 hours creating some of her works of art, as each of the patterns are hand painted onto the models. Her current collection (part of the 2008 Adelaide Fringe Festival) features exotic Australian animals, nude landscapes and a continued collection of Florence Broadhurst’s wallpapers.
Asked why she thinks her work is so well appreciated by companies, she answers, “I think body art is a great way to promote companies as it’s totally original, and every artist is different. And of course, the human form is beautiful and interesting and always draws a crowd. My work creates that extra publicity for companies in an inventive and spectacular vision that the media adores.”
And her inspiration? “I am so inspired by nature at the moment. I always have loved flowers, but clouds in the sky also amaze me! Most of all I love to travel. And my designs are greatly influenced by this. It’s so inspiring to visit other cultures and see the artwork they have created to surround themselves.”
And it’s not just the human body that this self taught artist paints. For her ‘Cowscapes and Painted Ponies’ collection she painted live farm animals to raise awareness of farmers affected by the drought, and donated a percentage of sales to the South Australian Farmers Federation.
And for the future? “I’m very interested in creating a documentary on my journey into body art from around the world.” So then, expect the world’s cultures to be Emma’s canvas of the future.
Images courtesy of Emma Hack
This is post by David Report contributor Kristina Dryza.