Jurlique rebrands to focus on its biodynamic farming principles.
This is post by David Report contributor Kristina Dryza.
Andra bloggar om: ekologisk, ekologiskt, mat, livsmedel, design, varumärken, varumärke, förpackningar
Related articles
Design vs branding
I was reading an article some weeks ago in the Swedish business magazine Dagens Industri which made me a bit confused. The theme was branding (and design). In the article, Stefan Ölander from the branding agency Rewir says; “Today most products and services are exchangeable, it’s branding and communication that make the difference.” I have...
How do you create an attractive brand?
A brand is not more or less than an opinion in a persons mind. And if we hold this as true, everyone understand that having a good relation with your customers is paramount. How do you create an attractive brand then? Derrick Daye at Branding Strategy Insider wrote some interesting words about this the other...
Let your customers build your brand
A brand is nothing more than a perception in a person’s mind. Why not let the true believers help you build it? Your customers are the most trustful messengers you can find. When they speak to their friends and networks something is happening that no ad can ever copy. That is credible communication. It doesn’t...
Loading...
5 comments
岡崎 風俗 says:
Jun 5, 2008
頑張って下さい。
岡崎 風俗
emily says:
Sep 3, 2008
Hi, my name is Emily, I am interning at Jurlique. I am so glad you put up pictures of our new concept store! I believe this is the Fillmore location…? Hope you have had a chance to check it out! Thanks for the post and we are looking forward to a relationship with the David Report!
Emily
egolding@jurlique.com
David Carlson says:
Sep 3, 2008
Emily, all luck, and keep up the good spirit!
Kristina Dryza says:
Sep 10, 2008
Hi Emily. The photos are actually from the Jurlique store in Rundle Mall, Adelaide, South Australia. I took them when I was visiting my family there earlier this year.
emily says:
Sep 11, 2008
Wow, I have not had the opportunity to see either in person but the pictures sure look great! Thanks for the response and let me know if you ever need anything!
Emily
egolding@jurlique.com