Level Vodka invited star fashion designer and artist Hussein Chalayan to create a pioneering work of art with a focus on taste. He was given completely free rein. The result is The Level Tunnel – a 15 meters long and 5 meters high travelling installation that captures the essence of Level Vodka. But the road...
A brand is nothing more than a perception in a person’s mind. Why not let the true believers help you build it? Your customers are the most trustful messengers you can find. When they speak to their friends and networks something is happening that no ad can ever copy. That is credible communication. It doesn’t...
Marc Gobé, author of Brandjam says: “Design is the new advertising. The agencies should fold, they’re out of line and out of touch. The only advertising that works is about product that you’re drawn to any way.” I have been touching this matter in two of my earlier David Report bulletins called Welcome to the...
Loading...