APOCALYPSE is a new company founded by industrial designers Petra Lilja and Jenny Nordberg. Based in Malmö, Sweden, they are designing sustainable products and services. The first product, The Soap is made from recycled cooking oil from the numerous Falafel stands around Malmö.
“We look at waste as materials with a history and with a potential new life as a new product”, says Jenny Nordberg. The method of Apocalypse takes the complete life cycle of a product in consideration. “In The Soap we combine the old tradition of making cold processed soap with the use of a modern waste material of our home town”, says Petra Lilja.
The sound track for the release of The Soap is composed by artist Andres Corazon who turned the oil barrels into oil drums.
Here’s the link to the soundtrack. You should definitely listen to it.
andres-corazon-apocalypso-now
Finally a picture from the APOCALYPSE lab!
Andra bloggar om: hållbar design, malmö, design, falafel
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1 comment
David Report blog » Experimental design from Apocalypse says:
Jun 10, 2009
[...] The Soap Original and� Perfume� is made of reused cooking oil from falafel kitchens. The Soap is redefining the concept of luxury and questioning animal and other dubious cosmetic ingredients. The Soap� Original is neither perfumed nor coloured and has a light old-fashioned soap scent thanks to the saponification process. The Soap� Perfume is scented with our own organic perfume� Ultra Fresh Bakery Bouquet. [...]