I’m proud to announce the new David Report bulletin called “I shop therefore I am”. In this issue we are looking into the world of consumer culture from different point of views; ethical, social, political, economical and humanistic.

Shopping has turned into a lifestyle. We consume as leisure and a way to pass time. But at the same time many are realizing that the power of consumption is stopping us from finding true and sincere happiness; and that shopping often works as a substitute for something that we’re missing in life. At what point does the accumulation of material goods become less fulfilling and more stressful and overwhelming?

Our consumption grows in the same pace as our economic growth. Studies shows that in hundred years we consume eight times as much per capita as today. Can our globe take such a strain? The power of consumption is being questioned and there’s a change in attitude and way of life. We don’t want to be consuming goofs, we want to be considered aware and responsible. It is all about WHAT we buy and WHAT we choose to invest in, the world we live in will be the result of those choices.

In the future consumption will be more about experiences and services than things. Perhaps giving will be more important than having. Are the companies, who survive on our consumption, prepared for this transition?

The David Report bulletin no 9 “I shop therefore I am” also offers insight on the subject from strategist Kristina Dryza and Zen-Buddhist Sante Poromaa. On top of this an interview with Mathilda Tham, guest professor at Beckmans school of Design. THIS LINK takes you to the new bulletin (and yes, it’s free!).

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  1. Gaurav Mishra says:

    Apr 12, 2008


    Great report! These are the same trends that led me towards my experiment to buy nothing but necessities for a year.

    I’m writing a book called ‘The Marketer Who Went Off Consumption’ based on my experiment.

    Do have a look and let me know what you think of it.

  2. David Carlson says:

    Apr 13, 2008

    Dear Gaurav Mishra, thanks for your comment. Your blog-book is interesting. I will write a post about today.

  3. Gaurav Mishra says:

    Apr 14, 2008

    @David: Thanks for adding me on Facebook. I’ll be looking forward to your feedback and your post. 🙂

  4. Tom Kay says:

    Apr 15, 2008

    A very well written and constructed article that gets fundamental questions over relating to over consumption, bad (short term design) and the voracious depletion of natural resources.

    I much enjoyed reading the article and the issues addressed are many of the main issues that we try and use our brand to resolve. We are based in Cornwall (UK) and the brand is Finisterre.


    Tom Kay

  5. David Carlson says:

    Apr 15, 2008

    Tom, I’m glad you liked the “I shop therefore I am”-report! Good luck with your brand.

  6. Luigi says:

    May 14, 2008

    “Happiness is like an optical illusion, when we are there disappear, moving a long with our dreamland mind.”

  7. Children in need. says:

    Jun 25, 2008

    Children in need.
    In some parts of the world, educational materials such as books, paper, pencils, rulers and erasers are scarce and expensive. Donate now to help children in need.
    (to multiply)

  8. luis fernando ponce says:

    Mar 15, 2009

    i agree, people are seeking money just for the praise of it, they don’t realize that one have to seek happiness, fulfillment, self realization, and when you find them, money can find its way. your reports make me think that i am not alone. thank you.

  9. David Carlson says:

    Mar 16, 2009

    Luis, thanks for the nice words!

  10. […] This post was mentioned on Twitter by Francesca. Francesca said: RT @kami_usha: The importance of becoming discerning consumers: I shop therefore I am http://t.co/QY0OoC8 (via davidreport.com) beautifu … […]

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  12. Darek says:

    Dec 12, 2012

    It’s been almost 4,5 years since the raport has been publiced.
    As I can see the people’s awarness is getting stronger (from one hand) but the consumption is getting bigger (at the other hand). Companies, brands live only when they grows (earn more money – sell more). Sentences like “we help”, “we support” etc. are empty marketing slogans very often. Those slogans allow consumers to cover guilt of buying cheap stuff (even not self-recognized) with status “I’m buying = I’m helping”.
    Onother big issue is loans availability – in my city there are streets, where a bank is located every 30 meters (it is true).
    So education / awarness should be mre powerful than marketing effords of biggest brands / banks. Possible? Yes. My showing an example. People follow trend setters, celebrities etc.
    Thanks for the report!

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