Saab just launched the 9X BioHybrid concept car at the Geneva Motor Show the other day. Regular readers of David Report are probably aware of my somewhat anxious thoughts on how the Saab design crew would be able to develop the Saab heritage into relevant design for the future (read here and here). One of my critical standpoints was a risk (according to me) that the originality of the Saab brand would be smoothed out. I actually have to admit that the Saab 9X is a bold statement and actually quite good car design as well (the two don’t always go together, unfortunately…). One major problem in the car industry of today is that the designers sometimes seems to live in a parallel universe. A lot of car design is definitely not that attractive, and still way to masculine. With the 9X, Saab is doing a nice convergence of it’s Scandinavian heritage and the current design trend of the 00′s. It’s really stylish (and I don’t mean just decoration). I also like the turbine rimes which reminds of the Saab history as aircraft producer. The concept is premium and is aimed at the Mini, the BMW 1-series and the Audi 3-series among others.
If we take a look at the “green” side of the car it’s interesting to see how Saab is working with embedded solar power panels in the roof and active aerodynamics.
Maybe Saab will be able to grab the unoccupied design category among cars after all? The new 9X is definitely a step in the right direction. It’s even a bit iconic. What do you think?
Take a look at Autoblog for more images.