Absolut Machines is a pioneering project that explores what happens when leading-edge technology meets creativity, art and music. It’s an interactive installation which let online visitors create music together with intelligent machines. I was involved in the early strategy part of the project and I must say that Absolut Machines definitely is something extremely creative and different. It’s not an exaggeration to say that Absolut is both unique and bold when it comes to interact with their audience.
There are two different machines. The first one is a big electromechanical orchestra consisting of a marimba played by flying balls and wine glasses played by robot fingers. It’s called the Absolut Quartet and is developed by New York based Dan Paluska and Jeff Lieberman. The second one is a robotic choir consisting of ten stunning characters in different sizes and with different voices and visual expressions. This one is called the Absolut Choir and is constructed by Teenage Engineering, a Swedish studio for future commercial products, communication and entertainment.
It’s some great visual piece of design – but there is more to the Absolut Machines. An advanced software systems at the back end of the machines will interpret your input and immediately turn it into a three-minute song, live-streamed via the Internet. If you ever dreamed of artificial creativity, this is pretty much your heaven…
“With The Absolut Machines, we explore how technology merges with creativity, and we are thrilled to have such fantastic visionaries with us on this journey”, says Ulrika Lövdahl, responsible for trend communications at V&S Absolut Spirits.
From January 31 you will be able to interact with the Absolut Choir via live feed at the Absolut Machines website. Absolut Quartet will be up and running from February 5th. However it’s a limited number of time slots available so be sure to book your turn asap. Among other things the website also offers different interviews on artificial creativity.
Absolut Choir is shown at Restaurang Publik at PUB.03 in Stockholm. Open for public from February 1st. The Absolut Quartet is shown at a guerilla gallery at 186 Orchard St on Manhattan, NYC.
Stay tuned. I will add fresh pictures of the Absolut Machines when they are up and running at each location.