blossa

Glögg is a Swedish beverage which people drink a lot of in December (after that we are all quite bored because it is normally very sweet…). It can be described as a mulled wine (you drink it hot). Blossa is the biggest brand with more than 90% of the market. Back in 2003 they started to release a vintage special edition in a specially designed bottle. Every year with a new taste. The aim of the vintage Glögg is to create awareness of the Blossa brand ahead of the relatively short drinking time period. This year the batch of a couple of hundred thousands of bottles was sold out in a few days. The bottle is designed by the clever design office BVD which are based in Stockholm. Above is a new special product called Blossa Five, a collection of mini-bottles with the five different tastes since 2003. All the tastes of the special editions has been created by the chief blender of V&S called Åsa Orsvärn.

blossa

blossa

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