Muuto, a new Danish design company, strives to add fresh perspectives to Scandinavian design and thereby put the region back in the lead on the international design scene. That is why they chose the name Muuto – inspired by the Finnish word ”Muutos”, meaning change or fresh perspective. Muuto is firmly rooted in Scandinavian design, hand-picking designers from Sweden, Norway, Finland and Denmark, and giving them the freedom to express their personal design philosophy when designing everyday products for the home. ”This gives the Muuto designs great diversity and character, linking them with the Nordic heritage – a heritage Muutos is proud of and which all the designers carry with them as part of their professional luggage”, says Kristian Byrge, founder of Muuto.

Below are some highlights from the Muuto collection with a short explanation from each designer.

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MATTI KLENELL ON HIS DESIGN “One of the strongest characteristics of glass is its transparency. Another is its seductive beauty. With this as a starting point I set out to create a vase which would be beautiful with or without flowers. The design is enhanced by reflective light and the layer on layer glass construction. And the fact that it actually ended up being four different sized vases in one, is a delightful bonus.”

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CLAESSON KOIVISTO RUNE ON THEIR DESIGN “The idea behind the towel is a very subtle pattern that also works as a folding-guide. A sort of built-in manual. Designers call it semiotic, normal people call it common sense. The towel is made from the finest 100% Egyptian cotton and is woven tightly to obtain a smooth surface and sharp look. A bit of everyday luxury.”

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NORWAY SAYS ON THEIR DESIGN “Boo is like the skin, or a balloon surrounding the water with openings that tell the simple story of fluid motion in and out of the glass. The carafe exudes a strong personality, as if it’s saying »I?m Boo, who are you?«”

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HARRI KOSKINEN ON HIS DESIGN “The basic idea was to create a lamp series with space and atmosphere. I put my trust in the natural material of glass, in its beauty and its changing reflections. The lamp series consists of a white and grey version that both, and in their own way, bring forward the beauty of electrical light. The lamps are at their best in the late evening, creating a cosy mood around them.”

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TIMO VIERROS ON HIS DESIGN “I sometimes stop and admire the random beauty of foam, how it is organized and connected. By studying the phenomenon I came to understand how the vertices of the foam connect themselves. My design is a free simulation of that principle. It was fun to work the design from a completely random to a more organized state.”

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ILKKA SUPPANEN ON HIS DESIGN “I wanted to create something different from the iconic coffee mug with handle found in office cubicles around the world. Modern people don’t just have coffee; They have lattés, cappuccino, espresso, tea or Chai. So I wanted a mug which would look and work equally well no matter the content. On a more emotional level I was thinking that the time we share over a cup of tea or coffee is often a sacred break from our hectic everyday lives. Among other things this inspired me to work with the iconic Holy Grail in the shaping of the mug.”

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