The second store by New York designer Harry Allen for prestigious streetwear retailer, UNION, is one part archeological dig and two parts humble masterpiece. Located two doors down from the site of the original UNION store on Spring Street in Manhattan, the new space incorporates some of the elements we developed for its counterpart in LA yet remains true to New York. Harry Allen started by stripping away layers of interior finishes to reveal some original details. He found a window and door that had been covered over, a variety of plaster and brick finished, and the rafters were beautiful. “The demo process in New York is so interesting that we decided to preserve it,” says Harry Allen. The reclaimed details were “ghosted” out by decorative painter Frank Rynan and used as the backdrop for merchandise. The wooden area up front echoes the original store design – it is friendly and familiar. And the back lit, black metal shoe wall at the back of the store becomes a dramatic draw for the eye. The new UNION store is literally a “union” of brand, store environment, and location.
UNION is one of the most respected brands in the streetwear business. Harry Allen is really fond of the whole phenomenon and he has previously designed five stores for the UNION sister brand, Supreme.