Here follows some further images of the Absolut Grcic glassware project by Konstantin Grcic for Absolut which I wrote about yesterday. I especially like the image of Konstantin Grcic on the table with one of the new glasses by his side! As I mentioned in the post yesterday I have design directed the project together with my friend Mårten Knutsson. It was a real challenge, not only because the glasses had to meet the requirements from the bar and restaurant world concerning function and durability, the glassware needed a subtle branding because it will be an important messenger for the Absolut brand in the future. Manufacturing adaptation was in focus all the way through the project. The production will probably reach a million copies a year!

Konstantin Grcic for ABSOLUT

Konstantin Grcic for ABSOLUT

Konstantin Grcic for ABSOLUT


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  1. […] By following the link you will find further images of the Absolut Grcic […]

  2. Jim Rait says:

    Aug 8, 2007

    A million a year! That is a lot of glass… I remember in the 1970’s being stunned at 45 aeroengines a month, in the 80’s by 400 computers per month and then being stunned at a million plastic bottles per month in the 90’s!
    Design in an industrial context is challenging whatever the industry!
    Great to see Absolut(ely) fabulous work!

  3. David Carlson says:

    Aug 9, 2007

    Jim, I’m glad to read that you like the glassware. As you are saying, it is really interesting to be involved in design in a real industrial context!

  4. […] Via David Report blog […]

  5. Milan Design Week part four says:

    Jun 4, 2008

    […] for the Absolut Grcic glasses (I was involved in the design […]

  6. Trudy says:

    Jul 15, 2016

    I can’t beileve I’ve been going for years without knowing that.

  7. says:

    Feb 26, 2017

    I visited SewCals, Marjories, Beaquilter….tried for Bits and pieces and will try to visit the others later. This truly is an amazing program and I can see how it can truly help a serious quilter or crafter. Thanks for this amazing opportunity.

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