Klaus Haapaniemi has been working with a lot of interesting companies; garment prints for Diesel, Levis, Marimekko, Dolce & Gabbana, Cacharel and Bela’s Dead, a new brand. He’s an important rising star in illustration and design. This year Finnish household brand Iittala has launched his prints on a series of ceramics called Taika. The strong decorative style of the Taika series may surprise those who are used to seeing Iittala representing traditional Nordic functionality and simple design forms. To counterbalance the exuberance of the decoration, the design adopted for the pieces in the Taika series is that of Heikki Orvola’s Aika with its classic, clean lines, which was launched 2006.
Taika adds a distinctive alternative to the Iittala range, taking further the concept of mix and match. The Taika objects are available in two colour schemes which both mix well with for example the new Iittala colours, sand and ultramarine. The folklore patterns of Taika will bring a touch of magic to any home, and add a little joy to everyday life. You could almost refer to the as illustrations of the Finnish national epic, Kalevala. By the way, Taika means magic in Finnish.