Green Label Art is an online design competition by Pepsi brand Mountain Dew. When a brand is nothing more than an opinion in the mind of a consumer, involving them close to the heart is paramount. So, offering the consumers to participate in a creative process like the Green Label Art is a smart way to make connection. For many soda/beer/liqour brands the bottle itself is the very (sometimes iconic) core of a brand, that’s why it is even better to letting the consumers make their personal version.
Mountain Dew is bringing forward a couple of Green Label Artists and offer you to compete with them in their online design studio. You have until June 30 and the winner will get as much as 10.000 US dollars. Give it a shot!