As I mentioned two weeks ago I recently organised a trend trip to Mallorca for the Global Brand Team of Absolut Vodka on the theme “Future Luxury”. I define future luxury as experience based, regional and caring. Mallorca is visualising these trends when it is transforming from an average charter destination to an island with a lot of interesting hotels, restaurants, shops, spas, galleries etc. On top of this the island has a beautiful nature and neat villages. It is definitely worth a visit. Below is a collection of snapshots from the trip. I will also make separate posts on two good hotels on Mallorca in the near future.