Day three of the Milan furniture fair took me to the fairground itself. Actually I did not went there last year and the architecture itself was surprisingly good (that’s why I’m adding a few architectural images of the fairground for the Milan furniture fair below as well). If you compare to the showrooms at town it was more business and less exercise in bringing art and design together. Mainly because the ongoing neo-surrealism trend has a majority of perpetrators among Dutch designers, and they where not simply at the fairground.

Last years trend of putting flowers at everything (with Tord Boontje in the lead) was not as dominating. In search for a historical connection antiques objects, old books etc was visible in a lot of stands. The translucency trend, both concerning cut or stamped metal and plexi was adopted by a majority of the exhibitors (at least in the contemporary halls 8 and 12). The Algue plastic element by the Bouroullec brothers had a lot of followers, and as normal you also saw look-a-like copies of both chairs, table and other pieces at the years Milan furniture fair.

The new “green” thinking that is growing rapidly in a lot of other types of businesses was as invisible at the fairground as at the showrooms in central Milan. So was ethical thinking. It is confusing but I know from my years with David Design that the furniture industry is much slower to adapt new thinking compared to other industries. The fashion industry is a good example where a lot of interesting responsible work is going on. Kartell pointed out themselves at the Milan furniture fair with guards that stopped you from taking your own pictures. As I mentioned the other day that kind of behaviour is really strange when the overall trend in business is about involving the customers and allowing them to generate their personal version of a brand. I like Kartell as a brand and maybe it is just reflecting some old style arrogant behaviour?

As with my earlier reports from the Milan furniture fair here and here, I will let my images speak for themselves. Please feel free to send a comment below if you would like to know any details about any of the images. I will come back with a special report of the Salone Satellite at the Milan furniture fair in a separate post.

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