Monocle
Andrew Tuck is editor of the newly started Monocle magazine. In this article from The Independent (where he used to work) he reveals ten rules about starting a new magazine.

1) You need a good name.

2) Forget the focus groups.

3) Spot the opportunity.

4) Invest in photography.

5) Hire an international team.

6) Celebrate print.

7) But remember the world’s gone mobile.

8) Work the time zones.

9) Keep it simple.

10) You can forget your health regime.

Please read The Independent article for a complete explanation of the different rules by Andrew Tuck. If it works? Buy a copy of Monocle at a newsstand and judge yourself. Monocle retails for approximate £ 5.

If you can’t wait – here is a quick view by Magculture on the Monocle magazine and here is a video interview with Tyler Brule by Reuters.

Thanks to MoCo Loco.

Earlier posts on the new Monocle magazine at David Report blog: Tyler Brule launches Monocle and Tyler Brule looking through a Moncolce?

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