The annual German Trend Day Hamburg by Trendbuero takes place May 8 this year. They are not only inviting participants to the Curio-House in Hamburg but to the virtual world of Second Life as well. The Trend Day has established a reputation as a central trend and future forum for management, media and marketing. The one-day event focuses on social change and its consequences for management and marketing.
This year’s event is devoted to the subject of “Karma Capitalism”. The byline is “Values instead of prices”. The trend researchers at Trendbuero in Hamburg see it as the new spirit that is increasingly dominating the economy. A new global business ethic is evidently emerging and discovering philanthropy as a business model. Values are becoming more important than inexpensive prices.
The speakers include Nobel Peace Prize winner Muhammad Yunus, media philosopher Prof. Dr. Norbert Bolz and Prof. Peter Wippermann, founder of Trendbuero, Dr. David Bosshart, CEO of the Gottlieb Duttweiler Institute in Zurich, Prof. Dr. Björn Bloching, partner at Roland Berger Strategy Consultants, Peter Head of Arup and Josephine Green, Senior Director of Trends and Strategy at Philips Design in Eindhoven.
Here are some of the questions that visitors could expect be answered during the Trend Day: What are the rules of Karma-Capitalism? What will consumers expect of companies tomorrow? What values are important to consumers and how can companies use them?
Personally I think that the theme of the 12th Trend Day is very interesting. As consumers we expect transparent agendas from the companies we buy products and services from. We would like them to be like our best friends; honest and kind. We don’t want them to be evil. We want them to be socially-conscious, not running dirty businesses.
BBC News’ E-cyclopedia has a good description of this new way of running a business, “Conscious capitalism stands for a more moral approach to what is often seen as the dirty business of business. Where once a company would bow only to the demands of its shareholders and customers, under the new order it must take on board its impact on everyone with a direct or indirect interest.”