In my earlier post about iPhone and sustainability I was mentioning that the only thing that I don’t like with Apple is that they do not take their responsibility all the way concerning a mutual green future. And suddenly, I saw the campaign Green my Apple from Greenpeace which exactly deals with this issue. This entry has been hanging in my computer for a couple of weeks but it is an important matter worth some further distribution so I post it anyway.
Greenpeace makes it clear already from the beginning by saying; “We love Apple. Apple knows more about “clean” design than anybody, right? So why do Macs, iPods, iBooks and the rest of their product range contain hazardous substances that other companies have abandoned? A cutting edge company shouldn’t be cutting lives short by exposing children in China and India to dangerous chemicals.”
During MacWorld Greenpeace bathed the Apple store in San Francisco in green light and they did send out a small squad of Green Apple volunteers with the task of handing out leaflets about the Green my Apple campaign. Greenpeace activists did also gather at the 5th Avenue Apple store in Manhattan shining “green” light on the emerging problem of electronic waste or e-waste.
The campaign is not asking for just “good enough.” They want Apple to do that “amaze us” thing that Steve does at MacWorld: go beyond the minimum and make Apple a green leader.
Join the campaign by clicking the banner below to get Steve to do Apple a little greener. Come on Steve – we know that you can!