Yes, Finally!
The iPhone is one of the most awaited objects of technology ever devised. What is it that had so many people frantically awaiting it’s appearance? Seamless integration, innovation, beauty – etc. Apple has done it again, but the long anticipated appearance of this beautiful and incredible ‘helpful’ device brings to mind a simple question:
Why aren’t there more companies doing work of this calibre?
Why aren’t there more APPLES?
I know numerous designers out there who have designed almost identical devices and presented them to numerous companies, only to have the company ‘turn them down’…..this is not to undermine the truly fantastic job that J. Ive has done with Apple, it is only to say that other individuals have had similar visions, but in the end perhaps it can only be that a collective vision, a vision of the like spearheaded by S. Jobs, that will actually allow for these products to come to light. Surely it takes huge amounts of money and engineering progress, but it surely takes a ‘general’ restraint combined with ‘collective’ endurance to become an Apple. It means that for every one hundred or one thousand ideas that come to mind, to use only the best one. It means to not flood the market but to preserve it…….it means to learn how to hold your breath…..
As designers, as consumers, we can once again applaud Apple. This device is not perfect, but it their first phone….surely the others will be even better. That is quite a thought to contemplate. How many other companies can we say that about?
As designers, as consumers, we can once again applaud Apple and hope that other companies take this applause as our request that they too learn the lessons Apple continues to perform, not lessons of style, but of end-to-end integration, restraint, elegance, innovation, crazy risks – of knowing when to hold your breath and knowing when to scream.
Andra bloggar om: iphone, apple, steve jobs, design, innovation, prylar, mobiltelefon
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5 comments
Anonymous says:
Jan 11, 2007
Why arent there more APPLES?…
The iPhone is one of the most awaited objects of technology ever devised. What is it that had so many people frantically awaiting its appearance? Seamless integration, innovation, beauty – etc. Apple has done it again, but the long anticipated appearan…
jens says:
Jan 11, 2007
easy answer, friends: because you cannot find a ceo who can present a non-trivial product live to global audience like mr. jobs.
with credits to all the people involved in the development – ive and others – but this jobs-guy really creates his products.
jens says:
Jan 11, 2007
god is in the details – as they say.
which for people at apple can be quite a nuisance at times.
David Report blog » The importance of: product strategy says:
Jan 24, 2007
[...] Some of you may have noticed that I have been writing quite a lot about the recent launch of the iPhone by Apple. That’s because I think it is really clever to develop a product that makes consumers (all over the world) yearn already six months before it will hit the stores. I will repeat the question from Tim Powers post here at the David Report blog the other day – why aren’t there more Apples? [...]
Charlles says:
Jan 26, 2007
The idea of general restraint is really interesting. It reminds me of the “Microsoft designs the iPod package” video. The success of Apple’s clear, minimal, and simple design is validated by their ability to create a successful brand image. From a birds-eye-view, they don’t harp on feature lists or benefits. The idea is about listening to music… or talking on the phone. Sure, they’ll list the features on their website, or in a detailed presentation, but to an uneducated buyer they just see “coolness.” What’s most interesting is that they’ve reached a state where the community will do that for them; people write about how good the product is before anyone has any proof.