As reported elsewhere, Tyler Brule, founder of Wallpaper, will launch a new magazine called Monocle early next year. According to Tyler Brule it will be a mix between the Economist and Vanity Fair. Tyler Brule is also impressed by the BBC in North America. The goal is to have 150,000 in circulation worldwide. The Observer reports that private investors have put £5m behind the project.
We have two thoughts about this. First, is there a future for glossy luxury magazines? Is it smart to launch something print-based during these increasingly digital times? A lot of people seems to think that the glossy magazines will stay forever. But there are other voices as well. The blog “Print is dead” reports about this issue here. Mediabistro is discussing the same issue with a slightly different angle here. Maybe the “web-based broadcast component” that will walk alongside with the print version in the end will be the most vital part of the complete Monocle pack?
Secondly, will Tyler Brule be able to distance himself far enough from Wallpaper magazine? Piers Fawkes from psfk has a second thought on this issue. He says “sounds like a magazine we used to read…”.
Let’s see in February…
By the way, according to me Tyler Brule did a good job as moderator at Future Design Days in Stockholm some weeks ago. Seems like he was very confident behind the desk (at the image together with Malcolm McLaren). Read the list of Tyler Brule’s 10 hottest picks at the moment (in Swedish) from the blog Researcher here.
Andra bloggar om: tyler brule, monocle, media, trend, tidningar, design
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David Report blog » Dazed and Frame goes digital says:
Jan 25, 2007
[...] We discussed this issue in an earlier post concerning the new magazine Monocle by Tyler Brule. Monocle will consist of both a paper and a digital version. Tyler Brule is seeing them as complements to each other. As we can read above Frame Digital is an exact copy of the paper version and Dazed Digital is completely different. More or less three different ways to combine print and digital. [...]
David Report blog » Tyler Brule launchs Monocle says:
Feb 12, 2007
[...] Tyler Brule launched the style and fashion magazine Wallpaper in 1996. The magazine became one of the most influential new magazines of its time. Tyler Brule left Wallpaper in 2002 and has since then been working as a columnist for Financial Times and has been a host at the TV media magazine The Desk on BBC 4. Tyler Brule has also running Winkreative, a design agency with clients like Bally, Swiss air and Stella McCartney. Earlier post here at the David Report blog on the new Tyler Brule magazine Monocle here. [...]
David Report blog » Tyler Brule launches Monocle says:
Feb 17, 2007
[...] Read an earlier post on the new Tyler Brule magazine at the David Report blog called “Tyler Brule looking through a Monocle?” here. Tech Tags: tyler brule tyler+brule tylerbrule monocle magazine media culture design [...]
David Report blog » Ten rules about starting a new magazine says:
Feb 27, 2007
[...] Earlier posts on the new Monocle magazine at David Report blog: Tyler Brule launches Monocle and Tyler Brule looking through a Moncolce? [...]