Not another free magazine, please…
To follow up my writing about editorials compared to word-of-mouth activities (in David Report issue 5) I read an article in our local newspaper Sydsvenska Dagbladet the other week about a new reaction to all the free magazines that are popping up around us. If you feel like reading, you read something. But you probably...
Thought packs on brand related topics
Influxinsights produces some great Thought packs where they are putting together their best posts from the last three years on different brand related topics. And best of all, they share them for free. The four available packs are called Design, Innovation and creativity, Ideas fr C21st branding and Social responsibility. Just follow this link to...
Tyler Brule looking through a monocle?
As reported elsewhere, Tyler Brule, founder of Wallpaper, will launch a new magazine called Monocle early next year. According to Tyler Brule it will be a mix between the Economist and Vanity Fair. Tyler Brule is also impressed by the BBC in North America. The goal is to have 150,000 in circulation worldwide. The Observer...
What role has design played in where humanity is today?
I have been reflecting lately on 20 years ago or so, when a major discussion amongst designers was something like this; ‘design must reach into every aspect of life, everything must be designed, design must be everywhere’…….. But now that ‘Design Is Everywhere, For Everybody, All The Time’, i would like to ask if our...
Increase sales by building credibility
Swedish business magazine Dagens Industri reports that the Swedish fashion brand Acne Jeans has a 75% mark-up in turnover from the last year. It is interesting to see that you can grow fast like this without doing any traditional advertising at all. Instead Acne Jeans concentrates on building credentials by design, innovation and creativity. “We...
Design and innovation.
David R. Butcher recently wrote an interesting text about design and innovation in the Industrial Market Trends newsletter that goes very well in line with the thinking on our last issue of David Report, Communication Through Product. “As noted, design — closely aligned with innovation — is the key to standing out and maintaining competitiveness....
The Chinese ID
For the last couple of years I have closely followed the product and design development between China and US/EC. In growing numbers retailers and producers turn to China as the country of choice for manufacturing and purchasing of products. So far its all good and fine. The worrying part is that design studios located in...
The conclusion of Future Design Days?
Fredrik Wass from Bisonblog listed some memorable moments from this years Future Design Days in Stockholm some ten days ago. I would like to add my personal quotation. The French designer Jean-Marie Massaud explained it very simple: “The purpose of life is to cook and receive friends at home” . Nest pas? tags technorati :...
Welcome to the David Report blog!
Welcome! I’m David and I’m the founder of David Report. I’m happy that you stopped by. My intention and hope is that this blog will be a creative meeting point for people with interest in trends concerning design, innovation and brand communication. With a humanistic approach, ethical thinking and a wish for a sustainable future....
New issue of David Report bulletin.
The new issue of David Report bulletin has arrived. It is called “Communication Through Product”. You can read it here. Do you agree about what we say, or do you think we are totally out in the blue…? We would love to get feedback from you!
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